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Marketplace today : User and creator needs and wants
- Gender bias and need for freedom for Women on the internet is REAL!
- We've done extensive research across young and older women segments to understand the key needs and wants
- Providing her with a safe and judgment free environment
- Empowering her to pursue her passions
- Explore and experiment
- Breaking the taboo and normalizing conversations around topics
- Inspiring her by providing her with role models across fields
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We are building a Technology Platform to solve for this Farm to Fork ecosystem for women :
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đŸ’¡ Secure Onboarding → Privacy led Settings → Content Creation & Curation →Content Collaboration →Intimate and Enabling Communities → Utilities → Micro-preneurship → Commerce & Social Buying
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Built on participative ownership - decentralised - rewarded for all your actions
- Circular economy built on Blockchain and Social Tokens
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Our differentiation - User and Creator first approach
- Inbuilt - automated and easy Video creation tools
- Responsible algorithms to ensure discovery without the Rabbit Hole
- Unique community features like peer collaboration on content / posts features.
- Tech to enable - Service, Social, Video, Live, and E-Commerce
- Control and freedom to Creators - direct consumer engagement and monetization
- Utilities like Health, Dating, Sampling commerce
- Rewarded user actions - better LTV
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Our Proposition vis a vis Competition
- A strong sense of purpose for our user set
- No tech platform serves women exclusively
- Monetization opportunity for creators are limited and independence is very limited
- Individual content and community ventures are not vested in tech and product
- They would be our content and publishing partners
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Value Creation Advantages :
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Low business risk
- Large TAM - significant adoption over the last few years.
- Existing and Clear need gap
- Low or No existing competition
- Team's user and tech understanding and Execution Experience
- Monetisation scaling through commerce - brands, services, social, live, etc.
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Scale and quick adoption
- Whitespace
- Credible and followed creators
- Creator tools and empowerment
- Secure and private environment delivery
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Near term strategic plan
- Geography focus :
- South Asia, Middle East, North Africa, Indonesia, LATAM
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Value Capture
- Multiple types of commerce capabilities for creators lead to value capture
- Service commerce
- E-Commerce
- Social Commerce
- Merchandising
- Advertising
- More sustainable participative model for creators and platform
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Team
- Women first
- Aligned to a Purpose
- Diverse
- Multi cultural - SEA, India, Eastern Europe
- ESOP motivated
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Brand
- Strength through KOL's and product proposition
- Organic focus on basis of product features
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Our Values
- User safety and privacy first - providing a safe, secure, moderated environment is extremely essential for our users and our value proposition.
- Diversity : Diverse team, set of users, diverse content themes, diverse dialogues and discussions to ensure we are inclusive for many user persona's and cohorts.
- Innovation: We use technology to solve for unique needs of our user community like safety, creator tools for identity , utilities for their specific needs and decentralisation.
- Participative / Partnerships / Collaboration : Content, KOL's, Tools, Utilities, Publishers - we are always seeking to create ownership, partner in order to deliver more width, depth and better experience to our users.
- Community : Use AI/ML extensively to ensure we can bring together users with common interests, needs, issues and challenges.
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Funding
Jungle Ventures on LinkedIn: Jungle invests in former ZEE5 CEO Tarun Katial's new venture